Customer Service
Agents answer "where can I try this?"
The problem we fix
Stop losing sales.
Fix the customer journey — let customers know where they can experience your products when they are ready to go.
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What showroom.fm answers
Show customers where they can
experience your products today.
Store locator
A locator on your site that shows which dealers have the product on the floor — not just who sells the brand.
AI chats
Create on-display data for AIs to fetch so it can point people to the right store.
Maps
Enable Google Maps and Apple Maps to surface the dealers that actually have the product in the showroom today.
How the data stays fresh
Fresh, verified data.
Dealer team members, agents and brand representatives can contribute to on-display data.
Image
Product name
Brand
Edited by
Price
On display
Actions
1
Capri 1.5-Seater with Armrest
Form Atelier
Marc Harris
Nord & Vale
18.02.26, 14:07
–
2
Capri 3-Seater, Red Leather
Oslo House
Birgit Beispiel
ABC Interiors
18.02.26, 10:02
–
3
Capri Lounge Chair, Walnut
Nord & Vale
Jonas Keller
Form Atelier
17.02.26, 16:41
€2,480
4
Flux Aluminium Desk Lamp
Casa Rovere
Supplier feed
Casa Rovere
16.02.26, 09:18
€3,950
5
Akari 10A Light Sculpture
Maison Ardent
Tobias Renner
Maison Ardent
15.02.26, 18:55
€480
How the data gets in
Several ways to create data.
Retailer team members, field agents and brand representatives all contribute — through whichever channel fits their day.
Web app
browser dashboard
A clean dashboard for batch edits, inventory updates and approvals — usable from any laptop or tablet on the showroom floor.
Retailer teams
Brand reps
API & feed
PIM, ERP, CSV/XML
Push from your PIM or ERP, or drop a CSV/XML feed. The data lands structured, validated and ready to broadcast.
Brand reps
Retailer teams
voice note or photo
A field agent sends a voice note or a photo after a showroom visit. The system parses it into structured data in seconds — no app, no training.
Field agents
Retailer teams
showroom.fm
one structured, verified dataset
What you get from day one
Solutions your sales floor
and your CMO will both use.
Concrete outputs, ready on day one. No change management, no setup.
Answer the call in under five seconds
Every product, every dealer, every variant — searchable by your sales team the moment the phone rings.
Sync campaigns with physical stock
Target the dealers that actually have it on the floor. Every euro of media spend lands on a showroom that can fulfil.
See your coverage, not just your sales
Coverage maps by region. Product-level visibility.
Give field agents their time back
Twenty minutes of WhatsApp replaces two days of compiling a PDF.
Show up where customers ask — AI first
As consumer assistants become the front door to retail, your on-display data is the answer they cite.
Plug into the systems you already run
Data integrates easily into your CRM, PIM and locator — or where you want it.
showroom.fm
online · Field channel
Hi Matteo — new visit? Send a voice note or a photo.
0:42
Got it. Parsing now…
↓ structured in 6s
dealer: Wohnen Klassisch · München
visit: 2026-04-18 · 14:20
on_display: Capri · Nord · Atlas
removed: Orsa (sold last week)
new: Linea shelving · camel
photos: 3 attached · ok to publish
Updated. Dashboard live.
How the data stays fresh
Your field agents already know.
Now your customers and the rest of the brand does too.
After each showroom visit, a field agent sends a WhatsApp voice note or a photo. The system parses it into structured data and updates the dashboard in seconds.
Twenty minutes of talking replaces two days of compiling a PDF. Field agents adopt it because it is faster than what they already do. The data syncs into your CRM and everywhere else you want it to.
20 min
to update a full showroom — vs. two days of PDF work
6 s
from voice note to structured, searchable data
The numbers behind the pilot
Proven where it's been tried.
Early pilot data from brands running showroom.fm across their dealer network.
Time to update
From days to minutes.
Data accuracy
From stale to verified.
Before
last touched months ago, often wrong
With showroom.fm
every edit stamped with person & time
Answered enquiries
More "yes, here's where."
"where can I try this?" answered with hesitation
answered same day, with an address
State-of-the-art structured data.
showroom.fm expanded schema.org — the world's largest structured-data standard — with a new property, displayLocation, so curators of showrooms and exhibition spaces across the globe can publish what's physically on display in a way every search engine, map, and AI assistant understands natively.
Bring your showroom network
into the answer.
Start for free and see if it fits. No commitment.
Use our free concierge setup for your network:
We'll send a confirmation link before anything else. No marketing spam, unsubscribe anytime. See our privacy policy.